FILE 001 · OPERATOR-CONFIDENTIAL

MEASURE3 // Operator's consultancy · Home services EST. 2024 · KS

01 — Revenue DrivenUSD · cumulative

$50M+

Driven as Head of a home services lead-gen marketplace.

02 — Closed Deals/ month · sustained

350+

Sustained run-rate. Not a peak. Not a vanity number.

Built by an operator. Not an agency.

Marketing infrastructure for $5M–$50M home services operators. Funnels, paid media, attribution, AI agents.

Book a 30-min audit → Or see the method

// AI Speed-to-Lead < 38s Form fill → AI voice contact, 24/7

// Booked Rate Lift +12pts Post AI agent rollout, typical client

// Verticals We've Moved Revenue In

Solar Roofing HVAC Windows & Doors Bath Remodel + Adjacent on request

+Built For // $5M–$50M Operators

+You've been burned by an agency that promised leads and delivered impressions.
+Your in-house marketing is buying clicks, not pipeline. Close rate stalled.
+You buy leads from vendors and want a real audit of what's actually closing.
+You can quote your CPL, booked rate, and LTV from memory and want them better.
+You're scaling a regional brand into multi-market and need attribution that holds up.

×Not For // Wrong Operator Profile

×You want a 12-month retainer with a quarterly business review.
×You need someone to manage the agency that's managing your ads.
×You want pretty dashboards more than booked calls on the calendar.
×You measure success by impressions, reach, or engagement.
×You want a full-service agency to take it all off your plate. We're a consultancy.

§ 01 What We Actually Build // 3 buckets · 1 system

01 / ACQUISITION

Move spend into pipeline.

The buy side. Funnels, paid accounts, creative cadence. Built around the buying decision in your vertical, not a generic SaaS template. CPL and CAC are the only success metrics.

Funnel architecture & quiz

Paid media (Meta, Google, YT)

Offer design + creative ops

02 / CONVERSION

Stop losing deals at 7pm.

The middle. Lead quality systems, AI agents, speed-to-lead, GHL workflows. Bad leads leave the funnel before they hit reps. Good leads get a human voice in under a minute.

Lead scoring & TCPA / TrustedForm

AI voice + SMS speed-to-lead

Appointment setting & routing

03 / VISIBILITY

See what closed and why.

The back end. Attribution, vendor audits, closed-loop reporting. You see which dollar produced which closed deal, including offline, and which lead vendor sold you the same lead three times.

GA4 / GTM / CAPI / CRM stitching

Vendor & lead source audits

Per-source margin & LTV

§ 02 AI Systems For Operators // Trained on your vertical · wired to your CRM

Most AI in home services is a chatbot bolted onto a website. Ours runs the funnel.

We build the AI layer that sits between your media spend and your sales team. It qualifies, scores, books, and reactivates. Trained on your offer, your service area, your historical close data.

Median Speed-to-Lead

< 38s

Form fill → AI voice contact, 24/7

Off-Hours Bookings Recovered

31%

Leads after 6pm, booked before morning

A1 / VOICE & SMS

AI Agents on the front line.

Voice and SMS agents that pick up before your team can. Qualify, book, and reschedule in your brand voice. Live-transfer the hot ones to closers.

Sub-minute outbound on every form fill
Live-transfer to reps on hot signals
Recordings + transcripts in CRM

OUTPUT — +12pt booked rate, typical

A2 / QUALIFICATION

Scoring trained on your closes.

Every inbound lead enriched, scored, and routed in under 60 seconds. Disqualified leads never hit your reps. Trained on your historical close data, not a generic prompt.

Roof age, ownership, intent signals
Service-area & financing fit checks
Predictive close-probability score

OUTPUT — only A & B leads reach reps

A3 / COPILOT

A private assistant on your numbers.

Ask it "what's wrong with HVAC this week" and get a real answer with the source rows. Daily anomaly alerts. Built for owners, not analysts.

Natural-language queries on your CRM
Daily alerts on CPL, show, close
Slack / SMS · no dashboard archaeology

OUTPUT — owner sees the issue same day

§ 03 The 90-Day Operator Buildout // Diagnose · Build · Run · Hand Off

PHASE 01 · DAYS 1–14

Diagnose

Full audit of spend, funnels, lead vendors, CRM, attribution. We benchmark CPL, booked rate, show rate, close rate, and LTV per channel. No assumptions.

DELIVERABLE — Operator Audit Memo

PHASE 02 · DAYS 15–45

Build

Funnels, tracking, paid accounts, GHL workflows, lead quality filters, AI agents. Built on your stack, not ours. Documented so your team can run it.

DELIVERABLE — Live Infrastructure

PHASE 03 · DAYS 46–75

Run

We buy media, manage creative cadence, optimize routing, kill bad lead sources weekly. You see the dashboard daily. No black boxes.

DELIVERABLE — Optimized Run-Rate

PHASE 04 · DAYS 76–90

Hand Off

SOPs, dashboards, hiring scorecards for in-house roles. Fractional retainer optional. Most clients don't need us forever and we say so.

DELIVERABLE — Runbook + Scorecards

The 90-day funnel, end to end.

// Screenshot this · send to your boss

01 · Speed-to-Lead

< 38s

24/7 · voice + SMS contact

02 · Booked Rate

38%

↑ 12 pts post AI rollout

03 · Show Rate

71%

↑ 9 pts w/ reminder cadence

04 · Close Rate

22%

↑ 6 pts after lead scoring

§ 04 Who's Running This // Founder track record

"Most consultants in this space are ex-agency or ex-contractor. I built the machine. I'm not learning your vertical on your dime."

Kyle · Founder, Measure3

Operator. P&L owner. Ex-marketplace.

Head of Lead-Gen Marketplace

// Home services · multi-vertical

2018 — 2024 · 6 yrs

Ran a multi-vertical home services lead marketplace. Owned the P&L, the media buy, the lead QA, and the close-loop attribution. Drove $50M+ in revenue and 350+ closed deals/month, sustained.

$50M+ revenue driven

350+ deals / mo

11 verticals

Measure3

// Operator's consultancy

2024 — present

Bringing the same playbook to operators running $5M–$50M home services businesses. Direct engagement, no junior team behind a portal.

§ 05 How We Engage // Three doors. One operator.

Engagement 01

Operator Audit

FIXED SCOPE · 2 WEEKS

Spend, funnel, vendor & CRM audit
Benchmarks vs. vertical comps
Prioritized fix list with $ impact
90-min walkthrough with your team

Start an audit →

Most Operators Start Here Engagement 02

90-Day Buildout

FIXED SCOPE · 90 DAYS

Funnel + paid + tracking + GHL + AI
Lead quality & scoring system
Direct media buying for 60 days
Runbook + dashboards on handoff

Book intro →

Engagement 03

Fractional CMO

MONTHLY · CAPPED SEATS

Strategy + ops cadence
Vendor & agency oversight
Hiring & scorecard support
Weekly call · monthly board read

Check availability →

§ 06 Questions Operators Actually Ask // Click to expand

No. Measure3 is a consultancy. We build, run, and hand off. We don't sit on retainer pushing deliverables to justify the invoice. If your team can run the system after 90 days, that's the goal.

Audit is fixed-fee. 90-day buildout is fixed-fee, scoped to your stack. Fractional CMO is a monthly retainer with capped seats. We share numbers on the intro call. No surprise pricing.

No. The AI sits between your spend and your sales team. It qualifies leads, books appointments by voice and SMS in under a minute, runs reactivation against your aged CRM, and feeds attribution gaps. The chatbot on the contact page is the dumbest possible use of this technology and we don't build it.

No. The AI handles first-touch, qualification, and booking, then live-transfers hot leads to your closers. Your reps stop burning hours on tire-kickers and start every conversation with a qualified, booked appointment. Headcount usually stays flat. Revenue per rep goes up.

Typical client is a $5M–$50M home services operator. Below that, the math on a buildout rarely works. Above that, you usually have an in-house team and we plug in fractionally.

No. Anyone guaranteeing leads in home services is either selling you recycled internet leads or about to. We commit to the system and the cadence. The numbers come from the system working.

Yes. The vendor audit is one of the highest-leverage engagements. Most operators are paying premium prices for shared leads sold three or four times. We audit by source, by close rate, by margin per source.

We measure.
Others guess.

Book a 30-minute operator audit. You'll walk away with three things you can fix this week, whether or not we work together. Operators only — we don't take agency-on-agency calls.